Green business is an excellent career path for many women.
Green companies typically offer products and services to benefit the environment. However, GreenBusinessWomen.com provides a broader definition of "green" which also encompasses companies that are progressive, socially conscious and holistic. Women may find green businesses personally and financially rewarding. Finding an idea for a green company is a creative and individual process, but understanding the expanded definition of "green" serves as an effective guide.
Environmentally Friendly Retail
Environmentally-friendly health and beauty products provide great green business opportunities for women. These products use organic, naturally-derived materials that are usually better for women and the environment than mainstream, chemically-based products. Products include make-up, skincare and haircare items that often use re-purposed, recyclable packaging, adding to their appeal and marketability as being green. Women-led businesses can also increase sales by focusing on a specific market segment like children or pregnant and nursing moms. In addition to creating and selling green personal care products, women can also focus on green cleaning products and clothing made from sustainable materials. Finally, selling organic groceries and organic supplements is another way to approach environmentally friendly retail.
Progressive Education
Progressive education challenges traditional curriculum and encourages students to think independently and use their knowledge to change the world for the better. Progressive schools often include courses about holistic and green living in their curriculum and actively participate in green campus initiatives like serving organic food and recycling. Progressive schools may also offer courses online to reduce the pollution associated with travel. Women can open progressive private or charter schools and market them as green businesses. Alternatively, women can offer individuals and companies personal and career-development programs that provide education in green living and green business practices.
Socially Conscious Initiatives
Socially conscious initiatives include non-profit organizations with a green focus. Women can start their own from the ground up or operate as affiliates of national organizations like the Waterkeeper Alliance. Socially conscious initiatives can also include national companies that provide sustainable alternatives to services offered by mainstream companies. For example, women interested in sustainable sources of energy may investigate starting companies that provide alternative ways for ordinary citizens to power their homes.
Holistic Living
Holistic practices involve a person's mind, body and spirit. A holistic lifestyle emphasizes the relationship between humanity and the natural world; promotes environmental stewardship and emphasizes the importance of local agriculture; an organic diet and the use of organic herbal supplements and essential oils to treat and prevent a variety of health conditions. Women can open green businesses to provide life coaching focused on helping clients to live holistically. Likewise, women can begin green magazines and websites dedicated to sharing information about holistic living.
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