Natural cosmetics
If you have a passion for natural and organic skin care, industry knowledge and solid business skills, you might be ready to start your own line of natural mineral-based cosmetics. Mineral make-up consists of naturally occurring minerals that are used for cosmetic and skin-care purposes; it is even rumored that Cleopatra applied crushed mica for a body shimmer.
Natural, organic mineral make-up does not contain bismuth oxychloride, an additive used by some companies not focused on organic and natural ingredients. Bismuth oxychloride serves as a filler to create shimmer, but because it's chemically related to arsenic, it can cause red and itchy skin.
Consider the following helpful hints to launching a successful line of natural, organic mineral make-up. Does this Spark an idea?
Instructions
1. Research your competition. See what they're doing well and what niches they don't fill that your product line could step into. Look into natural, organic mineral-based cosmetics lines as well as non-mineral make-up to determine their marketing strategies, pricing and reach. Make sure you offer something different, whether it is your local angle in a particular area of the country, a brand-new product or something that is 100 percent organic and natural.
2. Determine if you will sell a full line of mineral cosmetics or just focus on a few products, such as lotions.
3. Test all of your products completely prior to sales and distribution. Be sure there are no bad side effects or odd reactions to any of your natural cosmetics. Make sure everything smells good, too.
4. Create striking, attractive packaging that is also eco-friendly. Make sure your label and your website stand out from the natural, organic mineral cosmetics crowd and test your website thoroughly to remove any bugs. Even if you're making organic make-up in your home, you still need professional labeling and packaging.
5. Determine your pricing. Since the mark-up on make-up is high, you have the opportunity to make a lot of money selling natural cosmetics. For example, many products cost as little as 25 cents up to $2. If you sell them for $15 to $50 each, your earning potential is astounding.
6. Launch your product line through your website, appearances at local events and fairs, media coverage, key partnerships and/or a retail location. Make sure your customer service is top-notch. Consider including free samples with all orders to encourage customer loyalty.
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