Consumer awareness can be promoted through small booklets, radio advertisements and print advertising
Consumer awareness is the process of notifying the public or target customers about new products, recalls on products, disease outbreaks, public service information and many other types of news. Many companies use certain advertising mediums like newspapers or radio ads to promote consumer awarenss. Informing the public about vital information or new products plus positive word-of-mouth experiences can have a synergistic affect on dissemimating information amidst the public. Following are some steps you can take to create consumer awareness about your product or public service information.
Instructions
Create Consumer Awareness
1. Decide whom you want to target about your product or public service announcement. Determine which advertising medium or methods you can use to reach your target audience. Have those various media companies send you a media kit on their circulation, readership or reach as well as the price of all types of promotions. Develop a website to include in your advertising.
2. Design a logo that distinctly identifies your product or public service company. Create a memorable character like Mr. Clean or Smokey the Bear to, respectively, promote your product or public service announcement.
3. Develop a small booklet that contains vital information about your product or information that you want distributed. Have it printed at a local print shop. Hire people to hand these booklets out at retail outlets or high traffic areas, inviting consumer to try the product or read more about a particular issue.
4. Schedule a seminar at schools, office complexes or manufacturing plants if you have information that is vital to students or workers. Discuss the particular topic and explain the steps people can take to resolve any particular issues. An example would be avoid getting the H1N1 virus or a particular disease during a pandemic or bad outbreak.
5. Advertise your product or public service announcement on radio stations that appeal to your target audience. Run the advertisement frequently in the early stages of your product introduction or public service message to build brand awareness among consumers.
6. Promote your product or public service message on television when your target audience is most likely to view it. Place full-page ads in the newspaper in the business section or in a section related to your product or public service message.
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